Consumers’ definition of what constitutes a “snack” is becoming broader as time goes on. For retailers, this presents an opportunity to innovate with snack-time offerings—even at the coffee bar.
For the majority of consumers (61%), a snack is defined mostly by consumption outside of a typical mealtime and less by the type of food itself, according to Technomic’s 2020 Snacking Consumer Trend Report. Many look for certain benefits in their snack—“energizing” is the most appealing snack attribute, according to consumers. It makes sense, then, why 38% of consumer report vising a coffee shop to purchase a snack at least